Creating a favorites icon (IE)
So, you want people to see your logo in the address bar of the IE, and in their "bookmarks". It's very easy to do. All you need is an icon, and one line of html code.
Important: this effect only works in IE 5 (or higher version).

1. Create an icon.

You can create a 16x16 image in your favorite graphics program, and then import it into icon editor. Or you can draw the icon right inside of icon editor program. There are a bunch of icon editors out there; we used Icon Forge http://www.cursorarts.com/ca_if.html
Keep in mind that your icon should be no more then 256 colors.
Save the icon with the extension .ico (iconName.ico)

2. Add your icon to your website.

Save your icon into the root directory of your website.
In your html inside the <head> tag you need to include the following tag: <link rel="shortcut icon" href=http://www.your_website.com/iconName.ico>
Upload your icon and html.
You can create different icons for different sections of your website. Just make sure to change the names of those icons in the <link> tag.

3. Test your icon.

Now, using Internet Explorer 5 (or higher), bookmark your page, then close your browser and open it again. You should see your icon in the address bar next to your website's name; plus the icon is also displayed in the bookmarks now.